LATEST NEWS / MY POV / November 9, 2015

8 years ago I took a crazy leap of faith & started up my own business.

In my mid-twenties at the time, I was an energized, young entrepreneur with no clue what the future had in store. I didn’t have an office or a business plan, a client list or a Chanel, but what I did have was a drive to succeed, hunger to learn, and my macbook pro.

From the jump, it was an 18 hours a day 7 days a week hustle of heavy lifting, media list building, pitching, copywriting, editing, event producing, seating chart drafting, and stalker-status phone calls to the press. Grinding out emails late night on my laptop, I often caught the sunrise working into the early hours of the morning high on copious amounts of dreams and ambition.

Year after year our roster of clients grew and I feel privileged to say that Lotus Leaf Communications Inc. became recognized as one of the leading fashion & lifestyle PR agencies in Canada with company I was humbled to keep: ALEX AND ANI, Amnesty International, BB Dakota, Billabong, CARE Canada, Dove, Dr. Martens, GUESS, Hillberg & Berk, Jack & Jones, La Senza, Manitobah, Marciano, MINKPINK, New Era Cap, NYX Cosmetics, Pan Am PathQuiksilver, Rethink Breast Cancer, ROXY, Scion, Triumph Lingerie, UGG, and The Stephen Lewis Foundation to name just a few.

I loaded my squad with hard-working, talented employees, contractors, & interns to fulfill the growing demands of the business.

With as many as 15 staff members at one time, Lotus Leaf was a place for young people to create great work, learn new skills, contribute value, grow, be creative, and discover the true meaning of teamwork (no #meangirls allowed!) Lotus Leaf became a bona fide PR agency with offices in Toronto’s fashion and marketing district of King Street West and satellite offices in New York’s Flatiron District.

However, I found myself frequently straddling the line between my desire to grow Lotus Leaf to become bigger & better and an insatiable longing to learn/try something different. I began to travel constantly – Portugal, Chile, Buenos Aires, Israel, Jamaica, Cape Town, Switzerland, Italy, Tulum, Copenhagen, Sweden, Iceland, Vietnam, Morocco, and Berlin, filled out with more frequent trips to NY, FL, SF, and LA. As my Airmiles rose, my hunger for the PR game was beginning to fade.

Today, my priorities have shifted, my dreams have changed and I’ve decided to make one of the biggest, most difficult decisions of my life. As of November 2015, I’m closing Lotus Leaf Communications and ceasing operations as a PR & Social Media agency.

What is the future without new ideas, risk-taking, progress & discoveries?

For the next bit, I’ll be heading on sabbatical and focusing on replenishing my creativity, rejuvenating my passions, and diving head first into fresh explorations. You can find me here, here, and here from time to time as I post up about some of the new things I learn, places I discover, and stuff that inspires me. Lotus Leaf Style will live on as a journal of discoveries, explorations and inspirations.

Since founding Lotus Leaf Communications, it’s been an incredible journey of learning, growth, challenges, and achievements. I’m so grateful for all of the amazing experiences that Lotus Leaf made possible. Now, it’s a new chapter to this journey and I couldn’t be more excited!

x Julia Che
Founder, Lotus Leaf Communications Inc.

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Julia Che
Julia Che is a serial entrepreneur & founder of Lotus Leaf Communications, Agents of Change &

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