Breaking

Industry Insiders: Odessa Paloma Parker from The Globe & Mail

INDUSTRY INSIDERS / July 15, 2015

We know we use the term #GIRLBOSS a lot over here, but if there was ever a person who truly warranted the term it’s Odessa Paloma Parker. As the fashion editor at The Globe and Mail and co-founder of Vintage Crawl Toronto, Odessa travels the world and is among the first to know what’s trending within the realm of fashion. Oh, and she has her own kick-ass personal style.

Growing up, Odessa rummaged through Seventeen Magazine voraciously and was struck by the fun ’90s fashions featured on the glossy pages (knee socks and Mary Janes, anyone?). Odessa had her first chance to flex her fashion journalist muscles while at U of T when she convinced the editor of the St. Mike’s newspaper to let her do a full fashion report once a month. She wrote creatively about the appropriate apparel to wear for formal on a student budget and giving makeovers to other willing editors.

I had the chance to interview Odessa, who’s always had a passion for journalism, writing and fashion photography, to learn more about her favourite summer tunes, her first major fashion purchase and the one travel destination she would go back time and time again.

IMG_1150

1. What was your first major designer purchase? Do you still have it today?

A Coach bag from Holt Renfrew; it was the iconic logo outside but inside it had a bright orange lining. It reminded me of a Creamsicle. I do still have it!

2. Where has been your favourite place to travel while on assignment? Why?

London – it’s been my obsession since childhood. The music, the fashion – everything about it is my absolute favourite. Shooting an editorial there and covering London Fashion Week have been my dream assignments.

IMG_1874

3. Which summer tunes are you listening to at the moment?

4. Describe your personal style in three words.

Definitely not boring.

5. Working with a variety of PR agencies, what do you think makes an agency so great to work with?

It’s really important for agencies to understand what we’re aiming for with our content, and to be purposeful with pitches. Sometimes I get a call from a PR person and they ask questions that make me realize they’ve never even looked at our section, and it’s a huge turn-off.

Screen Shot 2015-07-10 at 2.57.04 PM

 Written by Danielle Goguen


Tags: , , , , , , , , ,



admin admin




Previous Post

#OOTD INTERNS: TEJIRI, DANIELLE, SHELENE & KATHLEEN

Next Post

PR POV: HOW TO TRANSFORM YOUR OUTFIT FROM DAY TO NIGHT





You might also like



0 Comment


Leave a Reply

Your email address will not be published. Required fields are marked *


More Story

#OOTD INTERNS: TEJIRI, DANIELLE, SHELENE & KATHLEEN

Lotus Leaf hires the best of the best when it comes to our internship program. With the freedom to express their creativity,...

July 8, 2015